10 Best Selling Perfumes in UK (United Kingdom) in 2024

Attendants at perfume shops can tell you how challenging it is for customers that have no idea which perfume they want to buy. Even the attendants find it difficult to make sales here because when these customers become confused when they start testing perfumes. By the end of the day, they may not buy anything or they will choose the wrong fragrance.

You know, there is something about testing perfumes in the shops that you need to know. When you continue to smell lots and lots of perfumes, the alcohol content in the fragrances will numb your sense of smell so that you begin to have issues differentiating between scents.

By the end of the day, the fragrance that will tickle your sense of smell may turn out wrong for you later. You may decide to depend on attendants or advisors to choose perfumes for you but, even though that’s not a bad idea, considering they may give you something trendy, their choices may not be yours. So, you see, you should choose your perfumes by yourself.

No one is saying it’s easy to select perfumes, especially if you just started experimenting with them. Many of us made wrong choices before finding what we wanted but you don’t have to pass through such an experience, do you? Then, we had to buy and discard perfumes because we had no one to guide us. True, there were perfume reviews in magazines, but they were mostly for the expensive ones.

Many of us didn’t bother checking the internet to see what others suggested or had to say about the perfumes in the market. So, we did it all on our own. But you are lucky to be here because this article will help you to make a good choice when choosing your next bottle. If you are a newbie in the world of perfume, this article will stop you from making the same mistakes we made.

What is the article going to do for you? Well, it will give you the list of the top ten selling perfumes in the United Kingdom. Note that these perfumes are not the most expensive in the UK but the bestselling. They have been found outstanding by other residents. Here, you are about to get a list of perfumes selected for you by others. All you have to do now is make a choice or two from the ones presented.

We are finally here. Before you continue, I want you to understand that the perfumes you are about to see are the ones that sell most and are not the best in the UK market. What I mean here is, these perfumes you are about to see are not the best that is produced and sold in the UK but they are the ones many people prefer buying.

10 Best Selling Perfumes in UK

1. Vera Wang “Princess”

When the house of Vera Wang named its fragrance “Princess” and encased it in a special pink-purple bottle with a tiara top and the shape of jewelled heart, it really meant the perfume is for princesses and women that want to be treated like one. This eau de toilette has won the heart of many women and their kings because of its long-lasting amber floral fragrance that exudes royalty, beauty, femininity, youthfulness, and class. If you want to create an impression of the qualities mentioned above, you should go for Vera Wang’s “Princess”.

The house of Vera Wang launched “Princess” in 2006 but the perfume is still making waves up till now. In Amazon UK, the fragrance has collected positive reviews from more than thirty-five thousand buyers and users, who scored it 4.7 out of 5 stars. They praised the fragrance for its longevity and silage, each of which lasts more than 7 hours. They also said “Princess” gives them an intimate sensation and makes them feel as pretty as a princess. They can’t let go of the perfume because of the pleasure it gives them as it wraps its sweet fruity floral chocolate sexy fragrance around them. They recommend you use it on romantic night outings and sweet dreamy nights.

Now, let’s look at the main enticers in this perfume. The main accords here are chocolate, fruity, floral, vanilla, spicy, tropical, sweet, and powdery scents. While the top notes are mandarin orange, apple, apricot, and water lily, the heart notes are tuberose, Tiare flower, guava, and dark chocolate. Then, the base notes are woody, amber, and vanilla. You can find this fragrance in 100ml, 50ml, and 30ml bottles. The 100ml bottle sells for about £65.93 while the 30ml size sells for £17 to £20.

2. Paco Rabanne “1 Million”

The name can tell you exactly what to expect. The house of Paco Rabanne called it “1 Million” and encased it in a bottle, shaped and coloured as 18-carat gold bar, just to tell you how classy and unique the fragrance is. The perfume is designed for men that know their worth and wish to give off the impression of having a million pounds locked away in a gold safe.

This woody spicy perfume was launched in 2008 to attract attention and retain it. It gives its users a sense of wealth, power, self-control, and luxury. Its buyers and users on Amazon UK, about twenty thousand of them, rated it 4.8 out of 5 stars for its uniqueness, silage, value for money, and longevity. Its fragrance is said to last forever. It is one perfume the users never regretted purchasing.

But, that’s not all you will hear from the users and fans of this perfume. Men, this perfume can attract the attention of that lady of your dream because she will sense your masculinity when the fragrance hits her nose. You will also smile all day long because of the confidence the scent creates in you. Of course, since the fragrance lasts for a long time, you will be sure of yourself throughout the day. However, its scent is strong; maybe too strong for some persons that can’t endure such a fragrance.

The exotic unique scent of “1 Million” shows in its main accords, which are patchouli, green, rose, leather, woody, amber, citrus, cinnamon, and warm spicy scents. The top notes here are mint, grapefruit, and blood mandarin, and the middle notes are spicy, rose, and cinnamon. The base notes are Indian patchouli, wood, leather, and amber. This eau de toilette is available in 200ml, 100ml, 50ml, and a travel-pack bottle. The 200ml bottle is sold for £98.50. The 100ml bottle goes for £75. And the 50ml bottle sells for £51. If you need the travel spray size, you can get it for £18.

3. Davidoff “Cool Water for Men”

This aromatic aquatic fragrance is another perfume every man that wants something soft and impressive should have in his collection. From its simple deep sea blue coloured bottle to the simple but unique fragrance, “Cool Water for Men” from the house of Davidoff is everything a man that loves the sea must-have.

This simple friendly fragrance was given to the world of men in 1988 and it has been winning the hearts of more users and turning them into fans. In Amazon UK, about nineteen thousand buyers and users are so impressed with the metallic ocean tang that they scored it 4.7 out of 5 stars.

ALSO READ: Top 10 Best Selling Perfumes For Women

If you want a constant reminder of the ocean, then go for this perfume. If you want to appear approachable but respectable, go for the perfume too. If you want to make friends, “Cool Water for Men” by Davidoff is there to help you. However, remember this is eau de toilette, so it has a lower concentration of aromatic compounds. According to reviews, the base notes are activated about 5 to 7 hours after the perfume is sprayed. But you will still have the base notes to protect you.

The main accords for this perfume are salty, woody, lavender, green, fresh, spicy, marine, and aromatic scents. The top notes are rosemary, coriander, lavender, mint, and green. The middle notes are sandalwood, jasmine, neroli, and geranium. The base notes are amber, cedar, oakmoss, tobacco, and musk. The perfume is available in 100ml and 40ml bottles. The 100ml bottle can be bought for £37.98 while the 40ml bottle sells for 15.19. The low selling price is one of the major selling points of the perfume.

4. Calvin Klein “CK One Unisex”

From the house of Calvin Klein comes this green fruity citrus aromatic fragrance that brings men and women together to share in its heavenly smell. “CK One” for men and women, bottled in a simple frosty container, is a wonder that has found its way into the hearts of many and continues to draw in fans. In Amazon UK, this amazing classic bold refreshing cool and clean perfume was rated 4.7 out of 5 stars by more than fifteen thousand buyers and users. They all have so many beautiful things to say about it. Its longevity and silage are graded moderate but the perfume gives value for its money. Calvin Klein’s “CK One” for men and women has indeed won a lot of fans.

If you are wondering what is so special about this perfume, you may need to know that its users have described it as sexy, powerful, executive, and rich. It is also described as a type of fragrance that does not beg attention because it wants to pass unnoticed even though it leaves lasting impressions behind.

It will make you smell nice but never domineering. Because of this, this 1994 launched bottle of wonder remains ever up-to-date for both men and women, and young and old. What is more? “CK One” fills the users and those close to them with nostalgic memories of their sweet pasts.

The main accords of this perfume that strike the sense of smell are floral, musky, fresh spicy, fresh, white floral, aromatic, powdery, woody, green, and citrus fragrance. The top notes are papaya, cardamom, mandarin orange, pineapple, bergamot, green notes, and lemon.

The middle notes are freesia, orris root, rose, nutmeg, violet, jasmine, and lily of the valley. When all these have deactivated, a blend of amber, musk, green tea, oakmoss, sandalwood, cedar, and green accord will take over as the base notes. The perfume is available in 100ml, 125ml, and 200ml bottles.

5. Issey Miyake “L’Eau Bleue Pour Homme

When more than sixteen thousand users, buyers, and fans come together to grade a perfume a whopping 4.8 out of 5 stars, you should know that perfume is perfect. This fresh-scented eau de toilette is all our men need to stand tall and walk with confidence.

Since the fragrance was launched in 2004, it has never failed to amaze those that use it or come in contact with its users. In 2005, just a year after it hit the market, this wonder given to the world of men won the Fifi Award Best Packaging – Men’s Prestige. What else do you need to know what this drop of heavenly dew has in stock for you? The award said it all.

But the users and fans of the perfume have more amazing things to say about it. “L’eau Blueue” by Issey Miyake has been commended for lasting up to six hours and more. Its silage is also said to be moderate. The buyers said it is a good buy, which is worth the money spent on it.

The users believe it’s a hidden treasure that can uplift their spirits. Sweet citrus, fresh, woody, and minty fragrances are recommended for use all year round and on every occasion. It is, however, to be used by men that don’t want to domineer everyone in the room with their strong presence.

Further, this may be the hint, the users can’t have enough of the exotic fragrance of its top notes. They complained that whenever they spray the perfume, the top notes disappear before they’ve had their fill of it. My guess is, they want the ecstasy from the headnotes to last longer than it does. Isn’t that amazing?

So, what are the scents that make Issey Miyake’s “L’eau Bleue” unique? Truth is, they are all simple fragrances but they are exotically blended. The main accords you will get from the eau de toilette are woody, aromatic, fresh spicy, warm spicy and citrus fragrance.

The top notes here are lemongrass, mandarin orange, orangewood, lime, and rosemary. When these notes deactivate, the next ones that will come are a blend of May rose, nasturtium, star anise, pink pepper, lavender, ginger, juniper berries, and cypress. Finally, the base notes are musk mallow, amber, sandalwood, oakmoss, patchouli, and Atlas cedar. You can get this perfume for £52.45 (100ml) and £20.98 (40ml) at any good fragrance shop.

6. Calvin Klein “Eternity Moment for Women

This eau de parfum is a gift from the house of Calvin Klein to the women of class. Note that this is not the same as Calvin Klein’s “Eternity”, which was launched in 1988. “Eternity Moment” was launched in 2004 with the intention of giving modern women the chance to add passion to their Eternity. This is why the moment must be remembered.

Calvin Klein took time to produce this perfume, having accessed the desire of modern women. Its uniqueness has caused more than fourteen thousand fans, buyers, and users to come out and rate it 4.6 out of 5 stars in Amazon UK. The soft flowery fresh inoffensive fragrance can last up to 6 hours before activating the base notes.

It is recommended for women that are not afraid to appear natural and confident while they command the utmost respects they deserve. The users of “Eternity Moment” have revealed how the fragrance calms their nerves and gives them eternal peace. If you are looking for something classy, official, and cheerful, you should consider “Eternity Moment”.

The main accords you will receive from this perfume are musky, rose, sweet, tropical, woody, aquatic, white floral, fruity, fresh, and/or floral fragrances. The perfume’s top notes are guava, raspberry, litchi, and melon. The middle notes are passionflower, water lily, jasmine, and Chinese pink peony. The base notes are musk, sandalwood, Brazilian rosewood, and cashmere wood. This perfume comes in 100ml, 50ml, and 30ml clear bottles. Their prices range from £13.40 to £108, depending on the bottle size, shop, and discounts offered, if any.

7. Hugo Boss “Boss Bottled” for Men

As the name says, this perfume is a boss designed for the bosses. The eau de toilette comes from the design house of Hugo Boss and it is created for the modern men that understand and desire classic styles and elegance. The perfume is bottled in a simple clear container to show it is not for drama.

The fragrance, with its fruity and woody-spicy scents, means business. Since it was launched in 1998, it has continued to amaze the world with what it can do. Dear men, if you want to exude confidence and be respected by the people that come in contact with you, go for Hugo Boss “Boss Bottled” for men.

“Boss Bottled” for men has amassed more than fourteen thousand reviews in Amazon UK and it was rated 4.7 out of 5 stars. The citrusy coloured perfume is said to last up to 6 hours before its base notes are activated. Its silage is equally rated as moderate. The perfume is commended as giving good value for the money spent on it.

Users spoke well of its classic scent, which they recommend for use all through the year but for formal occasions only. Many said the scent reminds them of apple pie, warmth, and comfort. Guess that means it will remind you of home.

The main accords for this perfume are green, citrus, fresh, powdery, aromatic, cinnamon, warm spicy, vanilla fruity, and woody fragrances. The top notes are geranium, oakmoss, lemon, bergamot, plum, and apple. The middle notes are carnation, mahogany, and cinnamon scents. As for the base notes, you should expect a blend of the olive tree, vetiver, cedar, sandalwood, and vanilla scents. This eau de toilette is available in 30ml, 50ml, 100ml, and 200ml bottles. The 100ml bottle sells for about £76 while the 50ml sells for £38.

8. Joop! “Jump”

When the house of Joop! designed a fresh fruity fragrance and packaged it in a blue bottle, they understood what it will do to the modern man. The deep blue eau de toilette is worth the name “Jump” because it makes men desire to reach for the sky. From the moment it was launched in 2005 to this present time, “Jump” by Joop! has been amassing fans. In Amazon UK, the perfume was rated 4.7 out of 5 stars by close to twelve thousand reviewers, comprising of buyers and users. They all have something beautiful to say about the fragrance.

“Jump” has been described as a simple fragranced perfume that doesn’t smell so loud. It can keep you within a crowd without drawing unnecessary attention to you. It will make you blend comfortably in the crowd and still earn you a few smiles and approval nods here and there. Oh, and girls love it too. The perfume can last up to 6 hours and its silage is moderate too. But, it is worth its price.

The main accords for “Jump” by Joop! are woody, sweet, musky, amber, almond, fresh spicy, citrus, powdery, vanilla, and aromatic fragrances. The top notes are caraway, rosemary, and grapefruit, while the middle notes are coriander and heliotrope. The base notes are vetiver, musk, and Tonka bean. A 100ml bottle of this amazing perfume sells for £19.45.

9. Guy Laroche “Drakkar Noir”

In 1982, the house of Guy Laroche launched a chypre aromatic Fougere scented perfume for men of class. From its pitch black bottle to the super blend of many exotic scents, “Drakkar Noir” is truly a special eau de toilette for our men. This purely masculine perfume has won the hearts of both men and women, who all have wonderful things to say about it.

In Amazon UK, more than eleven thousand people that have bought the product from the shop alone came back to speak good about it. The perfume has amassed 4.7 out of 5 stars from these reviews and many more positive ones are still pouring in. So, why not try this perfume and experience its wonders.

Before you go ahead to place an order, you may need to know that this perfume, though exuding assertive fragrance, releases an old-fashioned scent that can bring back childhood memories. Some reviewers said it reminded them of their fathers while others said it reminded them of their teenage days. They said the perfume can make you smell as if you just had a long bath, and that smell will remain with you for up to seven hours.

The main accords of this perfume are mossy, green, earthy, lavender, citrus, fresh spicy, woody, and aromatic fragrance. The top notes are Artemisia, basil, lemon verbena, rosemary, mint, bergamot, lemon, and lavender. Middle notes are jasmine, angelica, carnation, wormwood, cinnamon, coriander, and juniper.

When all these blends of scents dissipate, you will be left with a blend of resin, amber, cedar, patchouli, vetiver, sandalwood, pine tree needles, fir, leather, and oakmoss scents. A 100ml bottle of “Drakkar Noir” costs about £31.99, the 50ml bottle costs £22.00 while the 30ml bottle can be bought at £12.

10. Hugo Boss “Boss Bottled Night”

This is another exotic eau de toilette from the designer house of Hugo Boss, created for men with ambition and those that push for new limits. This woody aromatic fragrance has everything a man needs to be inspired. From the moment it hit the shelves in 2010 to date, the perfume has not lost its glory.

The dark-coloured bottle and the corresponding dark-coloured content reflect the masculinity and smoothness of the perfume. The fragrance is truly one of a kind.

In Amazon UK, at the time of writing this, close to twelve thousand users and buyers of “Boss Bottled Night” have reviewed the product and given it a thumbs-up. From their reviews, the perfume scored a whopping 4.7 out of 5 stars. The fragrance is rated as being versatile, meaning you can use it for every season and occasion.

Its level of longevity is moderate, making it last up to 6 hours before the base notes are activated. The scents are exotically blended so that its woody aromatic fragrance makes it pleasant, intense, seductive, fresh, silky, confident, and casual formal. It is recommended for nighttime.

One more thing, the main accords of this perfume are fresh spicy, aromatic, floral, musky, smoky, leather, lavender, powdery, violet, and woody fragrances.

The top notes here are birch and lavender blend while the middle note is violet. Woodsy notes and musk make up the base notes. “Boss Bottled Night” comes in 40ml and 100ml eau de toilette, 40ml and 100ml aftershave, 75ml aftershave balm, 150ml shower gel, 150ml deodorant spray, and 75ml deodorant stick.

Why You Should Go for UK Best Selling Perfumes

You may be wondering why you should buy the bestselling perfumes or even read this article to discover them. Well, you’re not the first to think this; many others do so too. But, trust me, there are many reasons you should go for what others want, especially if it is wanted by many people. That doesn’t mean you shouldn’t be unique. No, not at all. You can be unique and still be trendy at the same time. Ok, enough said. Let’s look at why you should know the perfumes others like to buy.

1. You won’t waste money buying a lot of perfumes. You may be lucky to find what you like on your first try but the probability that you won’t is too high. However, when you know what others like and the reasons they do so, you will be able to make a good choice on your first try. At least, you will have a list of what to ask for as you go into the shop. That way, you won’t have to depend on the attendants and advisors to smell good.
2. You will have the best gift for that special person on his or her special day. I’ve seen and read where people complain about the perfumes they received as gifts. I’ve also read reviews that advised against using certain perfumes as gifts. You won’t have to worry over something like this if you go for the top-selling perfumes. This is because the possibility of giving undesirable gifts is low.
3. You will know what to change to. Some people want to change their perfumes but they are unsure of what to go for. If you belong to this group, don’t worry, you are about to make an amazing discovery.
4. You will know what to produce. This is for perfume producers. You wouldn’t want to give customers what they don’t want to buy and use, would you? You will also need to add more fragrances to the collections you have created already. So, you need to find out what people want so you can help them have it.
5. You will know what to sell. If the customers want it, they should buy it, right? Therefore, you have to sell what they want so you don’t lose your customers. This is why you need to know the top-selling perfumes.

As you can see, everybody needs to know the best selling perfumes in town.

Things to Consider while Selecting Perfumes in UK

When going through this compiled list of bestselling perfumes, there are a number of things you need to consider before deciding on the perfume you will go for. These include:

• The price: Smelling good is good business, right? So, if you have to invest in a good business because its returns (ROI) will pay higher, you have to invest in a good perfume because it guarantees good quality and fragrance, isn’t it? But, do you have to spend so much to smell good? Do you have to break the bank to do so? It all depends on you, anyway, but I don’t think you have to spend more than you can afford on a bottle of perfume. Some people may not see it as a big deal but it’s not everyone’s ideology. Nevertheless, don’t go for very cheap perfumes that won’t give you what you deserve.
• Your lifestyle: To a large extent, your smell is your signature. How you smell gives you a kind of personality that is unique to you. People actually address you based on how you dress and how you SMELL. So, when choosing a perfume, choose the one that reflects your lifestyle and personality. If you are a boss and want to be seen as one, go for the right fragrance. If you want to appear casual, use the right one. If you will like to look seductive, carefree, modern, young, and so on, just go for the fragrance that will give you such an outlook.
• Your body type: You may not believe this but a perfume smells and lasts differently on different individuals. Each person has a unique composition of bacteria on his skin that react with perfumes to give off unique smells. Why do you need to put this into consideration? Well, you need to prepare your mind to understand you won’t smell like the test blot when you wear that perfume.
• The concentration of aromatic compounds: Sometimes, people go for perfumes without checking the percentage of aromatic compounds they contain. Unfortunately, most producers won’t tell you the statistics on the label or pack of the perfume.

They use terms, such as “eau de parfum”, “eau de toilette”, and so on, to explain the level of the aromatic compounds contained in the bottle. The truth is, the higher the compound, the more expensive the perfume is, and the longer it lasts on your body and/or clothes. For this, you need to learn the following terms used to explain the concentration of aromatic compounds in perfumes:

I. Extrait: This is also known as Perfume Extract, Perfume, Pure Perfume, Extrait de Parfum, and Parfum. It contains about 30% to 50% aromatic compound. It is the longest-lasting perfume you can ever get.

ii. Espirit de Parfum: This is uncommon. But, if you find it, its concentration of aromatic compound is about 30%.

iii. Eau de Parfum: The aromatic compound concentration of every eau de parfum lies between 10% and 30%.

iv. Parfum de Toilette: This has the same concentration of aromatic compound as the eau de parfum, that is, between 10% and 30%.

v. Eau de Toilette: The content here is between 5% and 20% aromatic compound concentration.

vi. Eau de Cologne: This contains just 2% to 5% aromatic compound concentration.

e. The meaning of perfumery terms. Perfume producers code the features and uses of their products in terms. For instance, ‘perfume mist’, ‘fragrance mist’, and ‘body mist’ are used to tell buyers and users that the product has less alcohol and aromatic compounds concentration, and should be used directly on the skin. As a result, you need to look up the meaning of every perfumery term you meet on the pack or label of a perfume bottle.

f. Personal hygiene. To be honest, personal hygiene matters a lot when it comes to using perfumes because a particular fragrance smells differently on clean and unclean clothes and skins. You need to bring this into consideration because, if you need the perfume to conceal an unpleasant smell, you will have to opt for a strong fragrance and the ones that won’t smell awful when they react with the clothes or skin.

g. The notes. Every perfume has three notes artistically and scientifically blended to give off that pleasant scent you perceive. By notes, I mean depths of fragrances. The way perfumes are produced allows them to release three different sets of fragrances at three different intervals, starting from the moment they were sprayed. These are known as top or head notes, middle or heart notes, and base notes.

i. The top notes are the first set of blended scents you smell immediately you spray perfume. These scents act as the announcer, forerunner, enticer, attention seeker, and an attention grabber. It is the fragrance that attracts you to buy the perfume. But, it doesn’t last long (some last less than 10 minutes). So, when looking for perfumes to buy, take note of their top or headnotes because they may cause you to make the right or wrong decisions.

ii. The middle notes are the blend of scents that comes up when the exuberant top notes have dissipated their energy. These notes usually smell sweeter, calmer, softer, and more pleasant than the top notes. They are the heart of the perfume. In fact, they are the fragrance people smell when they come closer to you or when you walk into that room. This scent stays longer than the top notes but shorter than the base notes. If you ask me, I’ll say you should go for perfumes with middle notes you love. Top notes may not be so important unless you can’t stand their smell.

iii. The base notes are the very last blend of scents a perfume has to offer. They are activated when the middle notes stop working. They are the residues of the fragrance, so to say. Base notes are the blend of scents you perceive on your clothes a day or two after using a perfume. You need these notes to keep you fresh for the rest of the day or night after the middle notes have deactivated and you don’t have your bottle to retouch.

NB: ‘Notes’ are not the same thing as the ‘main accords’. While notes are the blend of fragrances the perfume contains, the main accords are the stories the perfume tells. They are the central fragrances that the perfume exudes.

ALSO READ: 10 Best Perfume Brands in USA (United States)

Conclusion

Here you go. Up there is a list of ten best selling perfumes in UK and their brief reviews. With that list, you have all you need to make a good choice on your next fragrance adventure. If you ask me, I’ll suggest you first go for a 30ml or smaller bottle of the perfume that caught your attention so you can access how your body reacts to it. If it turns out good, you can then go for the bigger bottle.