Best Perfume Brands For Indian Women in 2024

Searching for the best perfume brands for Indian women? Great! Look no further, you are in the right place as we have meticulously reviewed and brought forth a select list of tested and trusted leading brands that have been ruling the fragrance industry over the years.

For the millions of women in India and the world at large, perfumes are an essential part of their daily activities of life. The colognes help them to feel attractive and confident as they go about their day to day routines.

Not only is the Indian woman of today conscious about her appearance, but she is also as well overly sentient about the way she smells thus the reason why the Indian fragrance and cosmetic markets are witnessing a period of rapid economic growth.

Best Perfume Brands for Indian Women are:

1. Calvin Klein

Calvin Klein (CK) started out as a luxury fashion brand in 1968. With its origin in New York, United States of America, the CK brand is widely known for specializing in varieties of businesses, luxury fashion business especially, of which their perfume line is included. When it comes to perfumes, the CK brand is undoubtedly one of the best in the world. In India, CK perfumes for women are held in high regard not only because they are an American brand, but also for the fact that they make perfumes that leave the olfactory sense spellbound. For this reason and many more, the CK brand has successfully managed to seal a spot in the hearts of many Indian women. 

Eternity Now Eau De Parfum for Women

Twenty-seven years after the successful launch of the original version, Eternity, comes this alluring, sparkling, and addictive fragrant pair, Eternity Now EDP for women. Signed by renowned perfumer, Ann Gottlieb and unveiled in 2015 under the Floral fragrance family, this juice has succeeded in stealing the hearts of many women in India.

Enter the notes. Eternity Now EDP opens with top notes of litchi, quince, and sorbet. The heart showcases the notes of peony, neroli petals, and peach blossom before culminating to a fine lingering base of musk, cashmere wood, and ambroxan.

Talk about perfumes capable of instantly putting you in a romantic and sensual mood, Calvin Klein’s Eternity Now EDP is the one for you. The enchanting scent from this perfume will no doubts help to convey your charm like magic and in turn, woo persons around you. If you have got a romantic date night or party to attend, this cologne is all you need to steal the show. Performance is not a thing of worry as you’d be well-scented all through the night and beyond.

Why we love it:

• The fragrance is mellow but well-pronounced.
• It set you in the mood for intimacy.
• The staying power of the aroma is overwhelming.
• The perfume adds a mysterious yet compelling charm to your looks.

Why we dislike it:

• The price of the perfume is exorbitant.
• The appearance (packaging) isn’t eye-catching.
• There are too many bogus make such that one can hardly tell the difference.

Other popular products from the brand

• Calvin Klein Eternity EDP for Women
• Calvin Klein Obsessed EDP for Women
• Calvin Klein Euphoria EDP for Women
• Calvin Klein Eternity Aqua for Women
• Calvin Klein Obsession EDP for Women

2. The Body Shop

Originated in Brighton, UK, this cosmetic, skincare and perfume brand was founded by Dame Anita Roddick in 1976. It is one of the best perfume brands for women in India. The brand has a global presence in over 70 countries; it also has over three thousand franchise stores around the world to its name. The unique thing about this brand is that all the ingredients they use for formulating their products are ethically sourced and totally natural. They have a wide range of fruity and spicy aromas for women in their fragrance collection.

These nature-inspired fragrances they produce are wearable both during the day and nighttime. Whatever the perfume type, be it light, crisp, citrus fresh, spicy or juicy, The Body Shop perfume brand has got you covered, and for such reason, they have turned out to be the favourite of most women in India and the world at large.

Black Musk Eau De Parfum for Women

The Body Shop Black Musk EDP is a beautiful wearable scent that offers a contrasting light, sweet, dark-musk-flavoured-with-oriental-woods fragrance. Signed by perfumers, Cecile Matton and Ralf Schwieger, this piece hit the markets in 2015 as a Woody Floral Musk fragrance for women.

The opening of the composition is made with notes of sweet pear blended with bergamot and pepper. The heart brings the intense aroma of heliotrope mixed with ylang-ylang and the stimulant notes of licorice. Black musk, earthy patchouli, hot black vanilla, chocolate and vetiver make up the base or dry-down of the composition.

Black Musk EDP is absolute bliss for women that cherish natural, dark and sensual perfume. It has this very pleasing and enchanting smell, and it is considered one of the best natural perfume sprays from the brand. A little spray of this beauty on you before stepping out will have you leave an eternal, positive impression on whosoever you come across.

The best part of this cologne is that it is made up of Community Trade Organic Alcohol, which makes it overly safe for use. This of course, adds to one of the so many reasons why it is loved by so many women in India and the world generally. Just so you know, the perfume comes in EDT, EDP and oil forms, of which all of them are amazing!

Why we love it:

• The scent is very nice and inviting.
• The perfume could pass for unisex.
• The price is budget-friendly.
• The fragrance is a positive compliment magnet.
• The cologne is free of synthetics and toxic alcohol thus making it safe for use.

Why we dislike it:

• The sillage and longevity of the fragrance are poor.

Other popular products from the brand

• The Body Shop Strawberry EDT for Women
• The Body Shop Japanese Cherry Blossom EDT for Women
• The Body Shop White Musk EDP for Women
• The Body Shop Indian Night Jasmine EDT for Women
• The Body Shop Aztique EDT for Women

3. Hugo Boss

Next on the list is another famous brand of perfumes for women in India, Hugo Boss. Headquartered in Metzingen, Germany, this brand started as luxury fashion house in 1924. They sell clothing, footwear, accessories, and as well fragrances which they ventured in 1988. Hugo Boss prides itself as one of the largest German luxury fashion houses with global sales of over two billion euros in 2019.

Hugo Boss perfume brand is a force to reckon with when it comes to best perfumes brands for women in India. Their perfumes are designed to bring out the ultra-feminine beauty of the female gender. From light aromas to spicy fresh flavors, they have to their name, a variety of high-end, quality colognes that are suitable for both women and men for wear in whatever time of the year. Like a boss, you can seamlessly find your way into the aromas of these unusual scents.

Hugo Woman Eau De Parfum for Women

Hugo Woman EDP is one of trademark scents of this luxurious brand. The perfume is perfect for the contemporary, self-determined woman. As an Indian lady, should you consider yourself as such, then this perfume should not be found wanting in your dresser.

In 1997, Hugo Boss debuted its first fragrance for women, Hugo Woman, which was a floral-fruity scent in the Eau de Toilette concentration. The fragrance was initially intended to be light and airy with a fresh and floral-fruity character. In 2014, Hugo Woman got a new version—Hugo Woman in

Hugo Woman is a flowery, fruity scent with an uncommon, boyish twist. The fragrance combines unexpected natural components with cutting-edge chemicals to form a unique mix. It’s a synthesis of conventional feminine and nonbendy glamour tones intended to redefine women’s fragrances in line with Hugo Woman’s minimalist glitz.

The top notes include fruity aromas of boysenberry, sparkling mandarin and mountain freshness from Himalayan red grass. Sambac jasmine, black plum, iris, and spicy black tea make up the heart. Warm sandalwood with amber accents and cedar-scented sandalwood complete the fragrance. –

Designed with the goodness of all these natural ingredients, this fascinating fragrance will keep you fresh all day. It is just like a piece of paradise. The performance is overwhelmingly impressive, and the price is a steal for what it offers; no wonder it is one of the most sought-after perfume brands for women in India.

Why we like it:

• The scent is completely feminine and very much alluring.
• The fragrance is long-lasting likewise its sillage and projection.
• The versatility of the scent is admirable.
• It is perfect for women of all ages.
• The price is budget-friendly.

Why we dislike it:

• Unlike the 90s version, it is too synthetic, but not bad.
• The packaging is too basic.

Other products from the brand

• Hugo Boss Hugo Deep Red perfume for women
• Hugo Boss The Scent for Her EDP for women
• Hugo Boss Boss Alive EDP for Women
• Hugo Boss Boss Orange EDT for Women
• Hugo Boss Boss Woman Perfume for Women

4. Fogg

Another beautiful brand to grace this list is the home-based perfume brand in India, FOGG. This brand was founded in 2011 by Darsha Patel who also oversees the Vini cosmetics brand. He started the brand with a punch tagline of “without gas body spray” and “again finished”, which came with a unique selling point of longer staying power, prevention of the liquid from vaporizing quickly and assurance of over 500 sprays per Fogg bottle, and in just two years of the launch, the brand became a major contender in the fragrance market of India. 

In the time when people in India were conversant with alcohol-based colognes, the Fogg brand with its no gas spray concept came in as a revolutionary product which in turn gained massive adoption and popularity amongst users. The Fogg brand has varieties of long-lasting perfumes for not just women, but men alike, and it comes at affordable prices. No doubt, this home-based brand is one of the best in India and its neighbouring countries.

I AM QUEEN Eau De Parfum for Women

Do you want a scent to make you smell like royalty without having to break the bank? If yes, then, I AM QUEEN scent from Fogg is a perfect recommendation. As this perfume comes from a brand notable for its long-lasting nature and a wide range of amazing colognes, just know your bet is safe when you bank on it.

Designed with the perfect blend of roses, honey, ginger, jasmine, bitter orange, amber accord, and sandalwood in the base, this juice conveys an invigorating burst of aromas that does well to adorn your skin, draw attention, and keep u elated all through the day. The fragrance has a strong but not overpowering, rich smell that could last for over ten hours with just a few spritzes on pulse points. 

Another beautiful thing about this brand is that their colognes help to prevent awful body scents; it grows in you such that even when you don’t wear it, you smell like it, and this perfume is a true example. If as a lady and you live in the hot parts of India, and you sweat easily and heavily, this fragrance is for you. If you are also a big user of perfumes, this piece should not pass you by as it guarantees over 800 sprays per bottle; so you don’t need to bother about it finishing quickly.

Why we love it:

• The price is affordable
• The scent is rich, refreshing and and versatile
• The brand offers over 800 sprays per bottle.
• The fragrance’s performance is incredibly outstanding.

Why we dislike it:

• The scent is more masculine than feminine.

Other products from the brand

• Fogg Make My Day Perfume for Women
• Fogg Beautiful Secret Perfume for Women

5. Skinn by Titan

The next perfume brand to be featured in this list of best perfumes brands for women in India is the Skinn by Titan brand. This fragrance house showcases fresh and unique aromas for the woman of today. Titan as a company is a joint venture between the TATA group and Tamil Nadu Industrial Development Corporation. The Titan Group was formed in the year 1984 by Xerxes Desai. They started out as watches and jewellery makers before venturing into various business fields of which perfumery is one of them.

The group decided to penetrate the muddled perfume industry of India. Later on, in September 2013, the perfume brand, Skinn by Titan was born. The birth of the brand came as a result of the collaboration between the Titan group and international fragrances experts like Michel Girard, Alberto Morillas, Harry Fremont, Olivier Pescheaux, Nadege Le Garlantazec, and Fabrice Pellegrin.

Under the brand name of Skinn, the company unveiled about six perfume variants for both women and men. Woody, musky, fruity, spicy, floral, and citrusy scents are some of the perfume variants, of which they are imported from France and sold as high quality items. All of these six variants are made from the finest and rarest of exotic materials from around the world, and are formulated under the EDP format.

Skinn by Titan as a brand is renowned for making perfumes for stylish, contemporary and well-travelled people of India. Crafted by talented and skillful master perfumers, the fragrances from Skinn by Titan are well built to suit the preferences of the Indian women as well as men, and also the weather conditions of the country.

Skinn by Titan Celeste Eau De Parfum for Women

It is no longer news that fragrances from the Skinn by Titan brand are capable of transforming your outfits, body scent and overall appearance from ordinary into something amazingly exceptional. If you are still in doubts, this juice from the brand is here to clear your doubts.

Celeste EDP is a perfume designed by French perfumer, Harry Fremont. It is complex blend of several notes, yet balanced. The fragrance is mature, elegant but young and vibrant all at the same time, and with great staying power, 8 -10 hours. The sillage and projection are moderate. This French blend fragrance depicts the modern woman, who is always the center of attraction. The presence of the complex floral, fruity, and woody notes does well to make sure your presence is felt in any gathering you find yourself.

Just like the etymological meaning of the name, Celeste is Heavenly, as it captures the freshness and sensuality of women. It is no doubts one of the best affordable colognes for women in India. The bottle and packaging alone is a sight to behold. If you are yet to try this fragrance, I suggest you do, and I bet you’d come back for more.

Why we like it:

• The scent is budget-friendly.
• The perfume has an impressive performance rating
• The packaging is eye-catching.
• The fragrance doesn’t affect persons with sensitive skin make-up.
• The scent is modern, fun and evokes happy lasting impressions.

Why we dislike it:

• Too many bogus products abound in the market.

Other products from the brand

• Skinn by Titan Pristine EDP for Women
• Skinn by Titan Nude EDP for Women
• Skinn by Titan Skinny Dipper EDP for Women
• Skinn by Titan Almafi Bleu EDP for Women
• Skinn by Titan Imera EDP for Women

6. Victoria’s Secret

Named after the Victorian era in England, this American-based brand was founded in 1977 by American businessman, Roy Raymond. Victoria’s Secret is an American luxury fashion house renowned for their high-end lingerie, accessories, beauty and cosmetic products. The brand was initially founded with the intention of making lingerie shopping a comfortable escapade for men, but it went on to grow into America’s largest lingerie empire with over one thousand retail stores across U.S and select countries around the world.

 In the late 80s, the company ventured into perfumery, and they of course, took the perfume industry by storm as many women couldn’t just do without their fragrances just like lingerie and beauty products. For a fact, women are mad over Victoria’s Secret products, and it is not limited to just Indian women as this is a case all over the world. With stores opened at many locations in India, its products can now be easily accessed. Victoria’s Secrets products, though pricey, it comes with high quality. Their uniqueness is felt on their product presentation and how it is formulated thus the reason why their perfumes, body mists, sprays with its inviting, and pleasant traits come in as one of the best perfume brands for women in India. 

The brand has over four hundred amazing and long-lasting fragrances for women to its name. So, whatever the category of perfume you crave, Victoria’s Secret perfume brand has you covered.

Bombshell Eau De Parfum for Women

Talk about fragrances with a perfect balance of sexiness and sweetness, the award-winning Victoria’s Secret Bombshell EDP for Women will definitely be in the tops.

Signed by top perfumers, Adriana Medina-Baez and Mark Knitowski, this juice entered the fragrance world in 2010 as Floral Fruity cologne for ladies. It features the scents of grapefruit perfectly mixed with passionfruit tangerine and strawberry in the opening. The heart brings vanilla orchid, jasmine, lily of the valley, red berries and peony before drying down to lingering base notes of oak moss, musk and woody notes.

If you are the woman with an attitude that requires attention, Bombshell EDP is the perfect fragrance for you. The mesmerizing and long-lasting smell of this beautiful perfume will cause people to fall head over heels in love with your admirable personality. The scent is mild and doesn’t cause irritations or allergies; it does well to sweet, playful and sexy side of women. If you are India and you are looking for a perfume that is girly but mature with fruity and floral nature, go for this cologne from Victoria’s Secret.

Why we love it:

• It has fresh and fruity notes
• It is completely feminine and seductive.
• The perfume is ideal for gifts
• The packaging is nice and travel-friendly
• The price is pocket-friendly

Why we dislike it:

• Reformulated versions are not as long-lasting as the original version.

Other products from the brand

• Victoria’s Secret Coconut EDT for Women
• Victoria’s Secret Pure Seduction EDT for Women
• Victoria’s Secret Tease EDP for Women
• Victoria’s Secret Angel Perfume for Women
• Victoria’s Secret Love Spell EDT for Women

7. Engage

Since its launch in 2013 by ITC’s Personal Care Products division, the perfume brand, Engage has successfully managed to position itself as one of the best perfume brands for women in India.

Not only do they produce perfumes for women, but they also have a range of internationally designed, exquisite options for women and men alike, and their fragrances are undeniably long-lasting with great value for money.

You can actually spray on some style to your refined look with this Indian perfume line which has been dermatologically and clinically tested to retain your freshness all through the day. The enchanting allure of this luxe perfume brand can add up to your vibrant personality which cannot easily be forgotten by people around you.

Engage Yang Perfume for Women

Are you tired of spending money on fragrances that have little or no staying power, such that you have to keep reapplying to feel the impact? If yes is your answer to this question, then, you probably should give this fragrance for women, Yang by Engage a try! Trust me, you’d wish you knew about this perfume earlier than now.

Available in almost all the perfume stores in India, Yang perfume spray for women is simply magical and exceptional. This fragrance has an astounding concentration of 11 per cent; this makes sure that even when it is applied in little amounts, the natural elixir stick to your body for as long as possible.

Yang is a complete feminine perfume that is enriched with the fruity notes of pear and red berries. Furthermore, the cologne uniquely harmonizes the essence of soft florals with fruits and gourmand-y notes, which makes it one of the best scents to have emanated from India. Another beautiful thing about this cologne is that its refreshing and aquatic scent will keep you fresh and well-scented for a long period of time without the need for reapplying.

Why we love it:

• The fragrance is sweet and refreshing.

• It has a monster performance rating
• The perfume has a complete feminine profile.
• The fragrance tends to bring out the best side of the wearer.

Why we dislike it:

• The fragrance can be quite strong
• Reactions to sensitive noses or skin might occur if not properly applied.

Other products from the brand

• Engage Woman-Femme Perfume for Women
• Engage W2 perfume Spray for Women
• Engage W1 perfume spray for Women
• Engage G3 Perfume for Women
• Engage G4 Perfume for Women

8. Gucci   

This iconic luxury brand started out in 1921 but marked its foray into the perfume industry in the early seventies. Truth be told, there’s hardly anyone in India and around the world that doesn’t know about the ultra-luxurious fashion spirit of this unique brand. This is because, their products, from clothing line, accessories, leather, shoes, to perfumes are made with high quality materials which makes them highly attractive, and compelling; though pricey. From superstars to the crème de la crème of various business/political sectors, every other person has a thing or two to do with Gucci’s quintessential fragrances. 

The Gucci brand redefines new-age luxury style and this evident in their very wide range of perfumes for women and men. Whether mild, strong, fruity, sweet, floral or natural, you will find every type of fragrances at Gucci; just have money. With huge popularity and high demand of their perfume collection for women in and out of India, it is obvious that Gucci as brand is one of the best to have graced the fragrance world.

Gucci Bloom Eau De Parfum for Women

This signature fragrance from Gucci is a modish scent that has a special aroma of natural tuberose sourced from India. The fragrance never goes out of style; it was designed to celebrate the distinctiveness and originality of women.

Blended by legendary perfumer, Alberto Morillas under the direction of Alessandro Michele’s creative vision, Gucci Bloom EDP entered the markets as a Floral fragrance for women in 2017. The cologne is made with simple but quality notes. Jasmine absolute marks the opening while Natural tuberose from India is found in the heart before drying to Rangoon creeper in the base.

If you love the scent of blooming garden flowers and want something reminiscent of it in perfumes, this is definitely the fragrance for you. The scent is alluring and the performance is incredible. The perfume is environment-friendly, and as well safe for formal and informal purposes. Get one already if you can!

Why we like it:

• It has unique floral scent
• It has a classic fragrance that is still voguish in modern times
• The longevity and projection are moderate
• The packaging is nice

Why we dislike it:

• The sillage needs improvement.
• It’s a bit pricey.

Other product from the brand

• Gucci Flora EDP for Women
• Gucci Rush Perfume for Women
• Gucci Guilty Intense EDP for Women
• Gucci Bamboo EDP for Women
• Gucci Flora Emerald Gardenia Perfume for Women

9. Chanel

Chanel is a well-established brand for feminine beauty products and essentials. As one of the leading global perfume brands in the world, Chanel rightly deserves a spot in this list. 

Chanel is French luxury brand that has been around for ages; it was founded in 1909 by Coco Chanel. Chanel is one brand that is loved by almost every woman that has come in contact with it. It is unarguably the queen of fragrances. They are renowned for making appealing vintage and timeless fragrances that cater to the perfume needs of every type of women. Chanel has over the years; successfully manage to win the hearts of majority of their women and men alike since its penetration into the fragrance markets of India.

Coco Mademoiselle Eau De Parfum for Women

You’d agree with me that when most people think about the best perfumes in the world, the Chanel brand, especially the Chanel N^o 5 EDP for women comes to heart. Although countless and ageless classics are in the brand’s fragrance base, an underrated best to come from them is the Coco Mademoiselle EDP for women.

Launched in 2001, this FiFi award-winning masterpiece prides itself as Amber Floral fragrance for women. Signed by talented perfumer, Jacques Polge, this fragrance opens with top notes of mandarin orange, orange blossom, orange, and bergamot. In the heart, lie the notes of jasmine, rose form Turkey, ylang-ylang, and mimosa while the base of the composition features white musk, tonka bean, opoponax, vanilla, patchouli, and vetiver.

Ideal for all seasons of the year in whatever time of the day, this juice is designed for the charming, attractive, and charismatic mature woman, Coco Mademoiselle EDP for women, though quite pricey, is a classic, beautiful, amazing and long-lasting option for fancy dinners, parties and outdoorsy events as it smells expensive and classy. The aroma evokes the curiosity to find out more about the magic elixir held inside, which at the same time, keeps you smelling sexy, elated, confident and high-spirited.

Although, the Coco Mademoiselle EDP for women by Chanel dates back to the early 2000s, the scent is still contemporary and its performance, from the sillage, longevity and the projection are something to write home about and it sure does well to bring surprises, evoke pleasant and memorable impressions, as well as keep you and other persons around elated.  

Why we love it:

• This is Chanel! Who doesn’t like Chanel?
• It comes in an attractive bottle and packaging
• The performance and longevity are topnotch
• The perfume might be dated but the scent is modern.
• It has a review rating of 4.5 and above on most of the tested and trusted perfume sites.
• A single bottle is certain to last you for a year as you just need one spray of it to work.

Why we dislike it:

• The scent can be overpowering.
• The price.

Other products from the brand

• Chanel Allure EDP for Women
• Chanel N^o 5 Parfum for Women
• Chanel Chance EDT for Women
• Chanel Coco Noir EDP for Women
• Chanel N^o 19 Parfum for Women

10. Burberry

Last but not least to feature on this list best perfume brands in India is a top-leading brand in the remarkable history of perfumes for women. The Burberry brand, headquartered in London started out as a clothing line way back in 1856 before venturing into the aromatic world of fragrances in 1981. Since its inception into the fragrance world with its quintessential perfumes, it has become the favourite of many Indian women and other women from around the globe.

Burberry perfumes for women are specially crafted to meet the fragrance needs of women of all ages. Just like their exquisite clothing style, their colognes are classy and highly sophisticated and that is why it has become a household name in the fragrance world.

My Burberry Eau De Parfum for Women

My Burberry EDP, a Floral Fruity fragrance for women has been in the markets since 2014. The fragrance organically grew to prominence which led to it winning the noses of many women, thanks to the master perfumer, Francis Kurkdjian the talented perfumer responsible for the design of this beautiful piece.

This is a perfume that is designed to keep the Burberry tradition but with a contemporary appeal. The composition begins with a blend of sweet peas and citrusy notes of bergamot before leading you to a heart enriched with freesia flowers, golden quince, geranium, peach, gardenia, passionfruit, and green notes. The base notes of patchouli, violet, leather, musk joined with Damask and Centifolia Rose wrap up the composition. 

My Burberry EDP is one of the very best perfumes for women to come out of the Burberry brand. Specifically built for the needs of the modern woman, this cologne conveys to the wearer and persons around a great feeling of confidence, elegance, and luxury. 

This juice is no doubts a great fragrance that one can easily adopt as a signature scent without fear or worry. The aroma as similar to Burberry perfumes is ideal for a casual weekend, romantic date nights, outdoor events, and workplaces. In addition, the fragrance is versatile. The performance – sillage, longevity, and projection are very much impressive. One or two spritzes on pulse points are more than enough to convince you.

Why we love it:

• It has a very classy packaging.
• The fragrance is unique and addictive.
• The performance and longevity are overwhelmingly impressive
• The perfume is very much ideal for gifts to loved ones.
• The fragrance is an excellent choice for special occasions.

Why we dislike it:

• The bottle size is too small.
• The price is expensive.

Other products from the brand

• Burberry Brit Rhythm for Her EDT
• Burberry Brit for Women EDP
• Burberry Weekend Perfume for Women
• Burberry The Beat EDP for Women
• Burberry Touch Perfume for Women

Conclusion

These are the best perfume brands for women in India you must check out if you really want to smell cool and classy.

The most intriguing thing about perfumes is that everyone has their own opinion on what they feel smells good to them. This means that what one may find interesting or alluring may be distasteful to another. However, there are perfumes which you can’t deny their quality and smell and some which are obviously bad. 

The Indian beauty and cosmetics market has a large range of perfume collections, but finding what works the best for you is can be tricky. That is why this list has been meticulously reviewed for your perusal. We hope this simple but precise and concise article clears your doubts and guides you in making the right decision.